Permanent
Nawabshah / Pakistan
Posted 3 days ago
POSITION PURPOSE:
To develop and implement effective marketing strategies to drive brand awareness, customer engagement, representation and manage the company brand in the digital space and on ground.
JOB ROLES AND EXPECTATIONS:
Key Result Area Key Roles / Duties
Marketing Strategy and Brand Management
1. Develop, implement, and evaluate comprehensive marketing strategies to meet organizational objectives.
2. Comprehensive field work (40%-time allocation) and conductmarket research to identify current trends, opportunities, and potential areas for growth.
3. Collaborate with cross-functional teams to align marketing efforts with overall business goals.
4. Oversee the development and maintenance of a strong and consistent brand image.
5. Ensure all communication materials adhere to brand guidelines and effectively represent the organization.
Planning and Budget Management
1. Create & Monitor a Marketing & Sales Plan to meet divisional goals in terms of top line and bottom-line (Quantitative).
2. Guide and drive key promotional / therapy campaigns to enable achievement of divisional objectives.
3. Develop and manage the marketing and communication budget in collaboration with your supervisor.
4. Regular monitor expenditures, optimize resource allocation, and ensure cost-effectiveness in collaboration with your supervisor.
Communication management
1. Manage internal and external communication channels to maintain positive relationships with stakeholders.
2. Develop and execute communication plans for various audiences, including employees, clients, and partners.
3. Craft compelling and engaging content for press releases, articles, social media, and other communication platforms.
Digital Marketing
1. Drive digital marketing initiatives, including social media campaigns, email marketing, and online advertising.
2. Monitor and analyze the performance of digital marketing efforts and adjust strategies as needed.
Event Management
1. Plan, coordinate, and execute marketing events, conferences, and promotional activities.
2. Evaluate the success of events and use insights for future planning.
MINIMUM QUALIFICATIONS / REQUIREMENTS:
● Bachelor’s degree in marketing, Mass communication or any related field.
● Proven experience (5+ years) in marketing and communication roles, with a focus on strategy development and execution.
● Strong understanding of digital marketing trends and tools.
● Strong project management skills with the ability to multitask and meet deadlines.
● Exceeds at building and maintaining business relationships, online and off.
● Demonstrates creativity and documented immersion in social media.